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ImobilisCo - International Real Estate - luxury, commercial and residential properties listings, offers and demands by private individuals and real estate related companies from around the World.

Updated: July 14, 2020

How to sell property to overseas customers?


The promotion of real estate is a major step in the sales process. It is wise to offer your property to overseas customers to maximize your chances of selling it quickly and at the best price.

Neglecting international real estate investors is detrimental

The promotion of real estate is a major step in the sales process. Even if you decide to associate a real estate agency with this task, nothing prevents you from participating too. You will be the main beneficiary of a quick sale at the best price of your property.
Today, several real estate web sites can connect a seller with potential buyers online. Most of these sites are aimed at a local, national audience. However, limiting oneself to this clientele is very restrictive.
Indeed, in many countries the local citizens have more difficulty in accessing property in the current economic context. In contrast, acquisitions of real estate by foreigners are stable despite the crisis.
Therefore, it makes sense to offer its property to the overseas customers to maximize its chances of selling it quickly and at the best price.

Overseas investors interested in your local real estate market

Real estate professionals agree that the market is becoming increasingly international.
There are the many reasons for the enthusiasm of foreign buyers to invest in overseas market that is separated into two different approaches.
One approach focuses mainly on the search for quality of life, a stable social model especially in health and education, traditional values, sound of the language etc.
Another approach focuses on investment priorities and the structural characteristics of the economy in the interested country that is:

  • stable and presents little risk
  • mature of economy which provides a comfortable security to real estate investments
  • clear and easy regulations
  • quality of real estate
  • liquid market essential point for buyers who know that they can resell their apartment or house relatively easily.
  • potential profitability of a real estate investment
  • attracts diversified investment strategy etc.

And even very simple personal reason: return back after expatriation or for retirement.

Sell ​​your property quickly

It makes sense that the time needed to sell your property is directly related to the number of potential buyers to whom you are offering it.
The promotion of your property in English is only for a limited percentage of these potential buyers. Only a multilingual advertisement on the Internet allows you to expand your prospects internationally and reach overseas investors.

Sell ​​at the best price

By opening to overseas customers you are assured also to sell your property at the best price.
This is of course justified by the fact that potential buyers are varied but also because the average price paid by a foreign buyer is higher than that spent by a local buyer. The taste of foreign investors for real estate in local market contributes in part to the rise in prices.
On the other hand, according to recent forecasts, not only the number of foreigners wishing to buy in other countries will increase but their investment budget will also increase.
Offering your property to overseas customers is a way to improve your chances of selling without lowering your price.

Sell specific types of property

Finally, for some particular type of property, it has become essential today to target overseas customers. Indeed, in addition to the "classic" properties, foreigners are also looking for certain categories of real estate that the local no longer buy (old farms, traditional stone houses, etc.). If you wish to separate from this type of property, you will greatly increase your chances of doing so by promoting it through a worldwide multilingual advertisement.
In the same way, foreign buyers buy a lot in regions that are not preferred by local buyers. If your property is located in these areas, you will also increase your chances of selling it at the right price and within a reasonable time by offering it to international customers.

In the cases mentioned above, it would be detrimental to restrict the promotion of your property to local, national customers.


Solution:

Want to sell your property to overseas buyers directly without an intermediary and benefit from worldwide and multilingual exposure?

Just publish your property offer in English. All translation and publication on other languages will be done by our team. Your property advertisements appear in all associated multilingual real estate portals to attract more potential international clients.

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